Search engines, like Google and Yahoo, utilizes a bot called web crawler for the purpose of indexing contents after going through an algorithm. In other words, after processing and compiling information gathered, search result is updated based on the population of the contents.
Gathering of information through search engine bot, crawler
Compare and analyze search result and the website
Sorted and return results in form of search results
Keyword element may be an important element of search engine marketing, but the most basic requirement is search engine optimization. SEO can secure a consistent and long term marketing plan with little to no cost, but keyword advertisement charges a monthly fee for every keyword that you use. The data below shows the visibility of search results between keyword advertisement and SEO.
Advertising through regular keyword advertisement, while avoiding traffic is quite difficult. Instead, target matching keyword can secure a constantly stable traffic. SEO is a standard requirement when it comes to social media marketing, keyword advertisement, and online marketing.
Data here is a test result from a major search engine, Google. As you can see on the right, the visibility of SEO from ordinary search result is much higher than keyword advertisement. From this we can deduce that, SEO shows higher visibility, click rate, and return of investment. Search engine bot usually scans the website from top-left to bottom-right. Because of this, it is recommended to have the most important keyword near the top-left section of the website. Additionally, in order for the transition between website to go smoothly, creating a link with tags and texts that would be used as a keyword is recommended. Creating a website with mostly images and flash animation without keywords can prevent the crawler bot from recognizing other pages and leave the website, so creating a website with text keyword as the basis is the most recommended approach. Also, website must be developed close to the web standards to prevent errors across browsers and that may help with SEO.
You can see SEO as a way to organize and optimize contents through analysis of relevant keyword, target customer, competitions, and logs. Once systemic SEO is optimized, there usually won’t be any significant changes to make. However, content-based SEO requires constant monitoring and maintaining to smoothly operate. Features you can access with SEO such as free traffic keyword advertisement, blog, Facebook’s SNS channel, press distribution can be taken advantage of to achieve marketing goal; and it just shows that SEO is a core component of online marketing. Being unable to secure a consistent traffic, it may create an awkward situation where budgets are not spent efficiently. Therefore, SEO is a core component of online marketing.
In order to select the best keyword, understanding the product or service being provided is vital, as well as frequency of the search in the search engine. Just because a keyword get a high number of searches, it does not mean that it’s a good keyword. Finding the most suitable keyword for the products and services through monitoring and analysis of logs is very important. A keyword that was never thought of can dramatically increase sales.
Design of the structure of a website is also an important aspect of search engine optimization. File name and directory name should be taken into account, when coming up with a keyword and there should not be any ambiguity between files and directories.
Search engine bot usually scans the website from top-left to bottom-right. Because of this, it is recommended to have the most important keyword near the top-left section of the website. Additionally, in order for the transition between website to go smoothly, creating a link with tags and texts that would be used as a keyword is recommended. Creating a website with mostly images and flash animation without keywords can prevent the crawler bot from recognizing other pages and leave the website, so creating a website with text keyword as the basis is the most recommended approach. Also, website must be developed close to the web standards to prevent errors across browsers and that may help with SEO.
Title tag is <title></title> which is usually located in the header tag and is very impactful in affecting search result ranking.
Some website just uses title with irrelevant keyword like “Welcome to my Website”. Title tag should be carefully created after taking the most important keyword of the contents into consideration.
The most important keyword can be seen as something that summarization of the entire contents. High quality contents and information relevant to the title can be most impactful than any other aspect of SEO. No matter how great the structure of the website and other aspect of SEOs are, with weak contents, they become meaningless. Having bold or strong font for your header tag and periodically improving keywords and relevant contents can go a long way in returning great results.
Meta tag consists description and keywords. The Meta tag is scanned by the search bot after the title tag and it lets the bot know what kind of page the bot is looking into. In the past, it showed great results easily and quickly. Even though it’s not the amazing as it used to be, it is still a very important aspect of SEO.
Description Meta tag describes the corresponding page; it is easily written and should include all the keywords in the title tag.
Keywords Meta tag should list all important keywords and it should not use any keywords with similar meaning, as it is redundant.
Simply it’s a map for the entire website. It lets the crawler bot know where every single webpages are and prevents the bot from excluding any pages from its process.
It prevents the crawler bot from making any needless movement by controlling it. It lets the bot move more efficiently by excluding pages that doesn’t need to be scanned and excluding previous scanned page that was omitted.